I went to the cafe ‘Joe and the Juice’ yesterday, with a very good friend of mine. The cafe is situated in the heart of Copenhagen and serves healthy sandwiches and freshly made juices. When ordering I discovered this REALLY cool packaging. The picture shows a product that we all know – water, but this time it’s in totally new surroundings. The old plastic bottle is OUT and this cool carton in IN!!
The carton is made from natural renewable resources which goes really well together with the ‘healthy theme’ of the cafe. Really cool so – well done Joe!!
If you can’t innovate the product – innovate the packaging.