ASOS Campaigns
Fuelling the ASOS ecosystem
ASOS is the ultimate British fashion go-to destination, changing how we shop fashion, beauty and sportswear worldwide. A £4 billon pound brand with a staggering 23M+ active customers, ASOS has become a powerhouse in the fashion industry. Employing over 4000 individuals worldwide and boasting a diverse inventory of 850+ partner brands and 20+ owned brands, ASOS is not just a retailer; it's a cultural British phenomenon.
To constantly feed the ever evolving ASOS content ecosystem comprising of the main site capturing hundreds of millions of monthly visits, the ASOS Instagram channel with 14M+ followers, The TikTok channel with 2M+ followers and the ASOS the Style Feed - we launched various campaigns targeting fashion loving 20’somethings through; partnerships with Pokémon, talent collaboration with Love Island winner Millie Grace Court, sportswear and fashion ‘Always-On’ content, Pride, and gaming collaboration with Fnatic - the world's leading eSports organisation.
Brand management // marketing strategy // partnerships & collabs
