A Unified Brand for a New Era of making connections

With a mission to create a world where all relationships are healthy and equitable, Bumble Inc. stands as a beacon of positive change within social connection in the digital age. Founded on principles of kindness, respect, and empowerment, and with women at the forefront of its creation, Bumble Inc. has cemented a new way for people to connect online whether they are interested in dating, friendships, and relationships.

The company has seen significant growth, so with the exciting expansion into a comprehensive suite of digital products – Bumble, Badoo, Official, Fruitz, Zodia, Bumble Date, Bumble BFF, and Bumble Bizz – we initiated an exciting brand strategy and brand visual ID development. The brand ethos of Kind Connections, unified the brand architecture across all apps ensuring the company’s ethos is reflected across every corner of the business the strategy marked a new chapter for the company.

Deliveries included, full brand narrative and ethos, brand architecture and approach to cross-app messaging, a foundational realignment of the brand's core story, brand guidelines to drive product design, communication, social impact, and corporate responsibility.

Through this brand strategy and rebranding, Bumble Inc. reaffirms its dedication to empowering individuals in their pursuit of meaningful connections, whether they are looking for love, friendship, relationships or professional connections.

• Brand strategy covering brand story, brand equity statement, brand behaviours, messaging and brand architecture.

• Word-mark

• Colour pallet

• Style of photography

• Design guidelines