George meets Dr. Seuss

A child’s first day at school (or back to school) can be one of the most exiting days in the year. New pencils. A new back pack. New challenges. And maybe new friendships. However, as a parent, you send them off to school in one state and they come back in another as they have been exploring and learning all day. Their clothes might be dirty, their pencil case might be gone. However, with George’s 100 Day Guarantee parents can relax and let their kids explore.

We wanted to dive into this feeling through a collaboration with Dr. Seuss using the famous poem ‘Oh The Places You'll go’. 

The campaign included TV, Print, Social Media, DOOH etc. and resulted in a 3% sales uplift YoY even though the overall market was in decline. 

brand planning // creative strategy // messaging // media strategy // social strategy

Agency: Saatchi & Saatchi