ASDA
halloween your way
In the UK, Halloween is the 2nd biggest party after New Years and a whopping 70% of ASDA’s customers take part. ASDA has undoubtedly the largest range of Halloween products of any UK retailer; pumpkins, costumes, sweets, decorations and much much more. So, we needed the UK to know that ASDA is THE destination for Halloween. Halloween is so much better when you get to be as weird, unique and wonderful as you like, and with ASDA’s great range of food and products you can do Halloween in exactly whatever way suits you.
We therefore created a campaign focussing on doing Halloween your way, so that everyone could create their own unique and special Halloween.
The campaign included TVC, Digital, Social, Media Partnerships, Print and specific content for social, digital display etc.
creative strategy // comms strategy // channel planning // media planning // social media strategy
Agency: Saatchi & Saatchi
