Discover a world of…

Being part of a large discount retailer, George is usually associated with great prices rather than great fashion. However the company works with a fast production line which means the clothes in the store is current, modern and on trend. To strengthen the style, fashion and quality credentials in minds of consumers we created a campaign directly inspired by the season. Our shoppers are, particularly in Autumn, affected by the world around them. The light. The season change. The colder weather. We wanted to show that George creates clothes inspired and created directly by the environment and season. The campaign was launched online, supported by a sophisticated retargeting plan to ensure consumers constantly experienced new beautiful content.

creative strategy // media and channel planning // digital comms planning

Agency: Saatchi & Saatchi