The 25th hour

If you bring an energy drink to your office desk you can be sure your colleagues think you’re either hungover or have had a rough week.

E-ON wanted it to mean something else; ambition, creativity and entrepreneurship. We searched the web for trends, start-ups and initiatives where extra energy is needed for success.

E-ON is more than just an energy drink, it’s a delicious can of power that will help you SEIZE THE DAY. We launched it through an extensive social campaign including multiple films, gifs, and loads of ‘snackable’ content targeting key cities across the UK with a clear message: E-ON is Packed with so much power it feels as if you have an extra hour in the day. What you do with that hour is up to you… so CARPE THE S**T OUT OF THAT DIEM.

creative strategy // social strategy

Agency: Saatchi & Saatchi