outdoor fittingrooms - Cannes Lions Winner

Copenhagen has more bicycles than inhabitants. The streets are filled with people biking on their way to work, shopping, picking up the kids, so on and so forth. There is just one problem: Most cyclists think wearing a helmet is uncool.

Nutcase Bike Helmets decided to change that by introducing The Nutcase Outdoor Fitting Rooms. Dented sign poles with built-in helmets placed along selected bicycle paths in central Copenhagen.

More than 10.000 people actively engaged with the campaign – in the streets and online. The story was featured in news media and fashion blogs worldwide. The campaign video was viewed in more than 100 countries.

… And Nutcase got people to use their brains. Not loose them.

Bronze Cannes Lions Promo & Activation winner 2013 + Outdoor Lion shortlist.

creative strategy // social strategy // activation & orchestration

Agency: Ogilvy