One of the first influencer campaigns in denmark

Terranova was expanding their business by opening stores across Europe and saw a huge opportunity in the centre of Scandinavia, Copenhagen. However, the Terranova brand was completely unknown to the Danish youth. We therefore needed to launch the brand and store opening by infiltrating culture and become a natural part of the conversation.

So we launched the Terranova brand and store opening by partnering with the 7 most popular fashion bloggers and a wealth of A list celebrities at a time where influencer marketing was still at a very early stage and had not yet been used broadly.

We invited Denmark’s most famous pop star Medina for a pre-shopping spree, had young Danish superstar Christopher perform an intimate concert. We handed over the styling of the shop windows to the fashion bloggers and had models handing out free-jeans hangers to drive people to the store. In addition we had A list celebrity appearances from comedian, talk show host and actor Casper Christensen. Actress, dancer, TV host and business woman, Christiane Schaumburg-Müller. TV host Elisa Lykke. Model, reality TV star, and influencer Jackie Navarro. Celebrity Rigmor Zobel.

Agency: Ogilvy