Miracle second skin foundation

Max Factor is on a mission to help everyone maximise their unique potential and believes that nobody should ever settle for anything less than their best self.

The Max Factor woman is determined and wants to look and feel her best to perform with true confidence in the moments that matters. These can be both small or large scale moments, professionally or socially. She uses make-up for support and as a boost of confidence, to feel ready for anything.

She loves using foundation to conceal her skin imperfections as it makes her feel more confident and beautiful. However, most foundations either leaves her with too little coverage or a skin that feels heavy and looks ‘cakey’. Furthermore, there’s a known concern that foundation isn’t actually good for your skin.

Miracle Second Skin Foundation is a game changer!

It’s the best from the world of make-up powered by the best from the world of skin care as Miracle Second Skin works for your skin with the help of coconut milk and probiotics.

In short, when you have better skin. You’ll be able to apply better make up. Which leaves you with a radiant look and full of confidence.

brand planning // creative strategy // messaging // marketing research

Agency: Spring Studios