True Tales of Luxury - An Original podcast series

As primarily a brick and morter retail store in an increasingly digital world, Harrods were looking for a new way of engaging with consumers. As part of editorialising the Harrods brand through a strong entertainment strategy we created the first cross category luxury podcast series; True Tales of Luxury.

In this series Mariella Frostrup talks to a host of celebrated creatives, at the top of their profession, about their journey to success and how that has informed their perceptions of luxury.

First season includes Jeweller Stephen Webster, royally-favoured designer OBE Amanda Wakeley, top London Chef and restaurateur Jackson Boxer, Serbian luxury designer Roksanda Ilincic, colourful artist David Bachelor and beauty trailblazer Terry de Gunzburg. To date, 5 seasons of the podcast have been recorded.

creative strategy // channel planning // podcast strategy

Agency: Sunshine

“Harrods launches luxury podcast”

— Drapers

“Harrods taps into the podcast frenzy with the launch of True Tales of Luxury”

— Interlaced

“Harrods starts to podcast, drives luxury discussion”

— Fashion Network