No House Rules

OKA is a successful British brand that has grown organically, thanks to the stature and reputations of its founders. But the brand has however lost some momentum as the core audience has aged. The loyal ageing customer base have homes full of OKA, and come back for refreshes and updates, but OKA now needs to appeal to a new, younger audience.

Following last year’s successful campaign; No House Rules we needed to build awareness and relevance of OKA with a new younger generation of customers in the UK through a seasonal update to the campaign - A refresh for 2020 for the seasons S/S and A/W.

Our target audiences is not interested in buying into a look, but rather creating their own. They want to curate a collection of items and memories that express who they are and how they live.

OKA embodies the British way of ‘doing things well’, making for the ultimate effortless-yet-elegant home. It doesn’t dictate trends, colours or fabrics. Warm and inviting, never imposing, with a bit of humour thrown in. OKA believes the pieces you chose should be loved, but never too precious not to use.

Picking up where the last campaign left off, we continued by actively breaking the rules; whether it’s using your best china every day, creating an at-home cinema in your backyard or having a dinner party on a school night, OKA believes that life is meant to be lived, homes are meant to be lived in, and rules are made to be broken.

brand planning // creative strategy // messaging

Agency: Spring Studios